News

Set with jacket and pants

Buy a set with jacket and pants We have put together our jackets and pants so that you get a better price when buy a both a jacket and a pant! Base layers and underwear can also be bought as a set, see all packages below! Set for women ///…

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SWEARE STORIES #1

In SWEARE STORIES, we share the places that we and our ambassadors, friends and partners explore and events we experience. Our first story comes from Marstrand on the Swedish west coast, where photographer Fredrik Telléus and trail runner Maj Artelius spent a full day together. SWEARE STORIES #1

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Holiday Club Kids Run

Holiday Club KIDS RUN 400m & 2KM. Sunday 30h of September at 10am we look forward to meet up with a lot of kids that are looking forward to enter a trail running race! Start and finish area will be in connection with the hotel Holiday Club where the 2km…

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DHL SPRINT

Speed and explosiveness We arrange Åre trail tour 2018, 28-30 September On Sunday, 30/9, the SWEARE Åre Trail Tour ends with a SPRINT dual and we crown those who were the weekend’s fastest runners. You can also sign up for Sprint as a single race and compete with the tour…

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3 RACES=ÅRE TRAIL TOUR

SWEARE Åre trail Tour -The challenge FRIDAY 28th of September at 8pm 7K NIGHT RUN is a race with start in the evening and you follow reflective signs with the light of your headlamp. It’s a popular trail and it involves both a climb of approx 300m as well as…

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13K SADELN

Trail running on the mountain Start and finish in Åre village, the track starts with a climb up to Tott via Trollstigen and then continues up to the area called Sadeln and then you’ll follow the trail around Totthummeln. The course will take you from the highest altitude through trails…

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7K NIGHT RUN

Reflective signs guide you around the mountain 7K Night Run is a race with start in the evening and you follow reflective signs with the light of your headlamp. It’s a popular trail and it involves both a climb of approx 300m as well as trails through mountain forest. On…

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SEAT 24K MOUNTAIN

Mountain trail running in ÅRE SEAT 24K MOUNTAIN is the race with 1223 altitude meters, the track is challenging and runs in varied terrain around Åreskutan with start and finish in Åre village. You will cross through forest lanscape, mires and open areas with amazing views. At the finish we…

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SWEARE ÅRE TRAIL TOUR 2018

Trail running races last weekend of September SWEARE Åre Trail Tour is a weekend with races that take place in Åre on 28-30 September when the mountains light up in the most beautiful autumn colors. The competitions are held same weekend as the Åre Autumn Market, which means there is…

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ÅRE TRAIL TOUR 2017

SWEARE Åre Trail Tour is a weekend with trail running in various distances in mountain terrain. The tour takes place in Åre on 29th of September to 1st of Oktober 2017. This year the competitions is held in connection with the Åre Autumn Fair which makes Åre to a perfect place…

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Inspirational visit at our local farmer

This weekend we made a visit to Fjällbete, a local farmer that’s taking the leading-edge in sustainable entrepreneurship. It’s very interesting and rewarding to see how others work with environmental issues and sustainability aspects to give us both as a company, and as individuals, more insight and creativity to strengthen…

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New ski-clothes

Despite the weather getting warmer and warmer and the fact that we are getting closer and closer to summer, SWEARE are in the midst of developing new ski-clothes. One of our activities is a collaboration with two students. Erika Schieber from Mid Sweden University in Östersund and Hanna Claesdotter from The…

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Details with a copper look

Our ski jacket XC 50/50 Jacket is closed at the front with a very stylish copper metal zipper look-a-like. The zipper is placed slightly offset the centre to make room for a mobile pocket on the chest. The chest pocket is also equipped with a laser cut hole where you…

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Instagram competition!

We are now running a competition on our Instagram! Read the rules and follow us at @sweareinsta for the chance to win stylish and warm winter accessories. You have until Thursday 12/12 at 8pm to participate. Best of luck!

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Snowy weather and opening of the web-shop

Åre is finally covered in white and we couldn’t be more excited. Just as we are geting ready to bring out our skis, the web-shop is also up and running. In celebration we are offering all our customers 20% off on the their first purchase in the web-shop. To take…

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World Premiere!

Last week we got our clothes delivered from the factory in Estonia. We went through the delivery and repacked it all at Lager 1 in Östersund, which will handle all the packing and delivery of orders from our web-shop. It was very nice to finally get the clothes and see…

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Environmentally friendly wool in our accessories

Did you know that the fabric in SWEARE’s accessories is a custom ordered knitted fabric that has specific properties? Together with polyester, a new kind of wool is used. It’s the German producer Schoeller Spinning Group that has come up with EXP-wool. EXP stands for “EX-Pollution”, or the avoidance of…

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PRE PRODUCTION SAMPLES

Last sample before bulk production The other day I sent feedback on the pre-production samples to the garment factory in Estonia. The samples are used to approve the start of bulk production. When ordering these samples we had asked for some adjustments of a few details and also added a…

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PRODUCTION IN ROMANIA

After a couple of months of emails, telephone calls, and negotiation we finally got the OK for production through A.N.P. Networks. They are a non-profit organisation that amongst other things assist poor Roma people in Romania get help, education and employment. The network have started a factory that mostly manufactures…

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Åre XC-ski forum

Initiatives to strengthen the XC skiing in Åre On May 23, 2014 Åre XC-ski forum had it’s first meeting. Since then we have had 6 meetings where we discuss cross-country skiing in Åre and how it can be strengthened. Malin and me took the initiative just over a year ago…

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CROWD-FUNDING WITH ÅRE LOKALKAPITAL

Last spring, we had a crowd-funding campaign on Fundsurf (now Rallygate) where we found ambassadors who were willing to pay to help test our products a year before everyone else. It was a successful campaign, so to strengthen the sale organisation and enable a larger production for the next season,…

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THE JOURNEY TO LAUNCH OF THE COLLECTION

Where does all the ideas come from? The idea to start SWEARE came during a summer evening in Vinterviken, Stockholm 2012. Per and I were thinking about the future and what was next for us to do in life. During this time we were living in Norway, at Holmenkollen, Oslo,…

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