SWEARE STORIES #1

In SWEARE STORIES, we share the places that we and our ambassadors, friends and partners explore and events we experience. Our first story comes from Marstrand on the Swedish west coast, where photographer Fredrik Telléus and trail runner Maj Artelius spent a full day together. SWEARE STORIES #1

SPRING SUMMER CATALOG

Check out our web catalog for the spring summer collection, it’s loaded with inspiring pictures and you get a great overview of the styles. Go to Web catalog

Winter catalog 2017/18

Check out the winter catalog with our new collection and get ready for an active winter. SWEARE Active winter catalog 2017/2018.

Details with a copper look

Our ski jacket XC 50/50 Jacket is closed at the front with a very stylish copper metal zipper look-a-like. The zipper is placed slightly offset the centre to make room for a mobile pocket on the chest. The chest pocket is also equipped with a laser cut hole where you…

THE JOURNEY TO LAUNCH OF THE COLLECTION

Where does all the ideas come from? The idea to start SWEARE came during a summer evening in Vinterviken, Stockholm 2012. Per and I were thinking about the future and what was next for us to do in life. During this time we were living in Norway, at Holmenkollen, Oslo,…