Lookbook Fall /// Winter The new catalog for autumn and winter is now ready! The catalog contains a lot of nice pictures and the latest collection is presented in its entirety. Check out the catalog Photo: Frida Berglund

Set with jacket and pants

Buy a set with jacket and pants We have put together our jackets and pants so that you get a better price when buy a both a jacket and a pant! Base layers and underwear can also be bought as a set, see all packages below! Set for women ///…

Longing for XMAS

XMAS AT SWEARE We wish everyone a wonderful Christmas Give a gift to someone special! Find your presents at SWEARE and get 15% discount with the code xmasatsweare The code is valid until december 16th 2018. Its not valid for products on sale. Follow us to the store SET with…


In SWEARE STORIES, we share the places that we and our ambassadors, friends and partners explore and events we experience. Our first story comes from Marstrand on the Swedish west coast, where photographer Fredrik Telléus and trail runner Maj Artelius spent a full day together. SWEARE STORIES #1


Check out our web catalog for the spring summer collection, it’s loaded with inspiring pictures and you get a great overview of the styles. Go to Web catalog

Winter catalog 2017/18

Check out the winter catalog with our new collection and get ready for an active winter. SWEARE Active winter catalog 2017/2018.

Inspirational visit at our local farmer

This weekend we made a visit to Fjällbete, a local farmer that’s taking the leading-edge in sustainable entrepreneurship. It’s very interesting and rewarding to see how others work with environmental issues and sustainability aspects to give us both as a company, and as individuals, more insight and creativity to strengthen…

New ski-clothes

Despite the weather getting warmer and warmer and the fact that we are getting closer and closer to summer, SWEARE are in the midst of developing new ski-clothes. One of our activities is a collaboration with two students. Erika Schieber from Mid Sweden University in Östersund and Hanna Claesdotter from The…