At SWEARE we aim to have as close and good relationship with our customers and users as possible. We have therefor chosen to work with ambassadors. It doesn’t matter if you are a recreational skier or if you are trying to reach the olympics, we want to know what YOU think and we are excited that just YOU want to join our team!

During the spring of 2014 we launched a crowdfunding-campaign where costumers could pre-emptive products and with that, help us test and try the first prototypes. This gave us about 60 ambassadors that during this season has given us feedback on the clothes. This has led to some fine-tuning on the products to further ensure the quality.

We’ve been lucky enough to work together with members of the Swedish junior team, professional girls and coaches at one of Swedens best Cross Country Skiing schools.


We have had the benefit to have ambassadors testing and evaluating prototypes during the development of our first product line. We are incredibly grateful for the interest and support they have given us from the start of our journey.

Our crowdfunding ambassadors are athletes who come from different parts of Sweden, Norway and Denmark. It is important for us to have products tested in different climates, environments and even for different activities.

Embla Stålhandske- Biathlon

Near the border between Sweden and Norway lies the ski resort Meråker in Trøndelag, where young people are trained in biathlon. Our ambassador Embla, 16 years from Ånn, has moved to Meråker where she trains to become the future biathlon star. The road to biathlon began with cross-country skiing, but in the past 4 years she has focused on racing in biathlon around Sweden and Norway.

Jennifer Eriksson- Influencer

Jennifer Eriksson from Mörsil in Jämtland, an influencer within health and training that spreads inspiration through her instagram account Jennnyfer . Her goal is to finish Vasaloppet and run the Stockholm marathon. She also works as a teacher and runs her own blog where she share moments from her daily life.

Johanna Skalman- Ski coach

With a couple of skis under her feet, Johanna thrives at best, in Hudiksvall she started her skiing carrier until she came to the elite level as junior. After finishing the elite initiative, she has focused on education and combines it with sharing her knowledge as a ski coach. At her courses one can learn technique in both skate and classic skiing as well as experience the joy of skiing! Visit her website or book a lesson to develop your technique.